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Learning Center

Additional Resources For Those Seeking a Deep Dive

Master Messaging

  • Galvanize Research & Engage

    Galvanize Action, logo

    "Our unique research has identified 44 million moderate white women who are not ideologically entrenched. We’re not trying to convince people to change their core beliefs. Rather, we’re identifying women who want progress on things like access to healthcare and climate so that we can support them to vote in ways most likely to advance that progress."

    Galvanize Action
  • Dems Make Life Better

    Logo for Dems Make Life Better

    Tips for Meaningful Conversations-Developed by Elizabeth Chur & Dr. Jackie Tulsky | For more info: www.talkwithvoters.com

    How Dems Make Life Better - PDFConversations Guide - PDF
  • Anat Shenker-Osorio

    ASO, logo

    Conventional wisdom says to meet people where they are. But, on most issues, where they are is unacceptable. Applying tools from cognition and linguistics, we uncover where people are capable of going and how to use our words, images and stories to move them.

    ASO CommunicationsBook: Don't Buy It
  • Antonia Scatton

    Picture of Antonia Scatton

    Antonia Scatton is an expert in messaging and framing and a protege of messaging guru George Lakoff.

    Reframming America - Substack
  • George Lakoff

    Frame Lab, logo

George Lakoff

    A podcast about politics, language, and your brain.Hosts: Dr. George Lakoff and Gil Durán

    FrameLab - SubstackFrameLab - Podcast
  • Heather McGhee

    Picture of Author, Heather McGhee

    Demos - "Introducing a framework rooted in racial equity designed to amplify new narratives around power."

    DemosBook: The Sum of Us
  • Race Class Academy

    Race Class Academy, logo

Ian Haney Lopez

    "When we come together to reject racism as a weapon of the reactionary rich, we can make sure that the government works for all of us, of every race and color"

in their own words...

Timothy Snyder Speaks series

Remarks from 2017 - Still highly relevant

How does the government work?

Geroge Lakoff, Frame Lab

The Pardoner's Tale

Four Rules for a Free Press

Some Wise Advice Circulating

Some Jedi Mind Tricks

Trump's Dagerous Metaphor

Survival, with David Fenton

Trump, Evangelicals, Fascism, Torture

Guns Over People

How Progressives Really Think

How Trump Uses Twitter to Control

How Republicans Really Think

Political thought